To create a successful blog, focus on usability

Do you know how I call the style I gave myself when I develop sites for my clients?

I always say that I develop according to the “Don’t Make Me Think” paradigm. It’s not a term I invented, it’s simply the title of a book on the usability of Steve Krug’s websites. It is a text that thrilled me because it reinforces my idea of ​​always:  keeping simple things simple .

Have you ever entered unwatchable sites (in the sense of colors, for example: bright contrasts, with electric colors that literally split your eyes), or getting lost for the meanders of menus created only to make you waste time and show advertising on advertising? How many times do you come back to sites like that? How passionate are you?

Your readers will react the same way. They don’t want to think (don’t Make Me Think) and they don’t want to waste time.

Blogging is to respect your reader: he is looking for information and you have to provide it, the rest is just useless swindle. The optimal graphics are those that don’t distract your readers, the best design is always the one that tends to take away, rather than adding. This is just my thought, but creating a blog with these concepts in mind will make you get a usable site, always pleasant and never excessive.

Of course, visual content also has its impact and the choice of colors is fundamental, as psychologist Alice Pari says, in this fantastic book on the use of  colors and shapes for web design .

4. Create a blog: of all, pay particular attention to the “Who am I” page

The who I am page is your face as soon as a customer enters the store . Would you place yourself in a grumpy way with the first customer of the day (or even the last one)? Would you avoid a smile? Would you stand there still and mute like a fish?

Whether you want to create a personal blog, or you want to understand how to make a blog to sell your products or services, you are shaping your image, you are developing your online presence. So, creating a blog means building a kind of shop where people can freely enter. And I assure you that there are two things that anyone will want to see:

the environment, and the face of the person they will be dealing with, or you;

the way you place yourself, the values ​​you transmit, in order to perceive your why;

Only in the end will they consider and evaluate the services you offer. Always think about the consequences of doing it the wrong way. If you want some immediate and useful ideas I invite you to read this post dedicated to  how to write the page “Who I am” .

Irony? Seriousness? It depends on how you are, it depends on your audience, in any case: reflect, decide, do and remember:

The customer is the only true hero of your communication. Anything must be written and designed to offer value to him

5. Do you want to create a blog that works? Write useful and valuable content

Do you want to create a blog that knows how to make yourself loved? Write honest and valuable content . Remember, you have decided on a line of content, you have your reader in mind, think of an article that respects both aspects.

You have to get involved, be  generous , say what you know and do it in the most honest way possible. No turns of words, no subterfuge. If you want to create your blog, then respect and you will be respected. You will see that you will have the attention you deserve.

Writing content capable of being read, of generating attention and involvement, is obviously a complex thing. However, you started with the blog and you must continue to believe it: follow me and slowly, I am convinced that I can pass on every aspect you need to help you understand how to become a blogger.

At the moment, turn on another beacon before your eyes: writing a valuable content means that YOUR reader,  arrived at your article with a question in mind, will immediately find the answer he was looking for . If you make a promise in the title, you have to keep it, okay?

This does not mean giving everything in a single article, however the “free” part, the first article he will read, must be able to intercept the needs of your reader and offer him, at least, a “path” to solve his problem.

This is creating a blog that works, it is the application of the Inbound Marketing concepts that we will see later.