To create a successful blog, focus on usability

Do you know how I call the style I gave myself when I develop sites for my clients?

I always say that I develop according to the “Don’t Make Me Think” paradigm. It’s not a term I invented, it’s simply the title of a book on the usability of Steve Krug’s websites. It is a text that thrilled me because it reinforces my idea of ​​always:  keeping simple things simple .

Have you ever entered unwatchable sites (in the sense of colors, for example: bright contrasts, with electric colors that literally split your eyes), or getting lost for the meanders of menus created only to make you waste time and show advertising on advertising? How many times do you come back to sites like that? How passionate are you?

Your readers will react the same way. They don’t want to think (don’t Make Me Think) and they don’t want to waste time.

Blogging is to respect your reader: he is looking for information and you have to provide it, the rest is just useless swindle. The optimal graphics are those that don’t distract your readers, the best design is always the one that tends to take away, rather than adding. This is just my thought, but creating a blog with these concepts in mind will make you get a usable site, always pleasant and never excessive.

Of course, visual content also has its impact and the choice of colors is fundamental, as psychologist Alice Pari says, in this fantastic book on the use of  colors and shapes for web design .

4. Create a blog: of all, pay particular attention to the “Who am I” page

The who I am page is your face as soon as a customer enters the store . Would you place yourself in a grumpy way with the first customer of the day (or even the last one)? Would you avoid a smile? Would you stand there still and mute like a fish?

Whether you want to create a personal blog, or you want to understand how to make a blog to sell your products or services, you are shaping your image, you are developing your online presence. So, creating a blog means building a kind of shop where people can freely enter. And I assure you that there are two things that anyone will want to see:

the environment, and the face of the person they will be dealing with, or you;

the way you place yourself, the values ​​you transmit, in order to perceive your why;

Only in the end will they consider and evaluate the services you offer. Always think about the consequences of doing it the wrong way. If you want some immediate and useful ideas I invite you to read this post dedicated to  how to write the page “Who I am” .

Irony? Seriousness? It depends on how you are, it depends on your audience, in any case: reflect, decide, do and remember:

The customer is the only true hero of your communication. Anything must be written and designed to offer value to him

5. Do you want to create a blog that works? Write useful and valuable content

Do you want to create a blog that knows how to make yourself loved? Write honest and valuable content . Remember, you have decided on a line of content, you have your reader in mind, think of an article that respects both aspects.

You have to get involved, be  generous , say what you know and do it in the most honest way possible. No turns of words, no subterfuge. If you want to create your blog, then respect and you will be respected. You will see that you will have the attention you deserve.

Writing content capable of being read, of generating attention and involvement, is obviously a complex thing. However, you started with the blog and you must continue to believe it: follow me and slowly, I am convinced that I can pass on every aspect you need to help you understand how to become a blogger.

At the moment, turn on another beacon before your eyes: writing a valuable content means that YOUR reader,  arrived at your article with a question in mind, will immediately find the answer he was looking for . If you make a promise in the title, you have to keep it, okay?

This does not mean giving everything in a single article, however the “free” part, the first article he will read, must be able to intercept the needs of your reader and offer him, at least, a “path” to solve his problem.

This is creating a blog that works, it is the application of the Inbound Marketing concepts that we will see later.

Creating a blog that really works is only feasible if you make the right decisions right from the start

If you want to create a blog to earn money, your business idea must be clear and you must develop a content strategy capable of meeting your ideal customers.

Content relevant to your business but useful for your readers, positioned, capable of attracting new people on an ongoing basis and convincing them to explore your world of products and services.

Do you want to create a winning blog? You will need extraordinary content

After all, creating a beautiful blog is also quite simple, but  a winning blog  is not only the result of a CMS such as WordPress or copy-paste content. You have to be careful, because there is too much information on the subject on the web. Try searching for ” How to open a blog ” or even ” How to create a blog ” and you will be overwhelmed by the contents.

Why am I inviting you to do this research? To find competitors? To take you out of this blog and find alternatives? It sounds stupid, but I accept the risk, because I would like to make you understand that other people will also do so with your content

They will compare you to others, they will always put you in competition. People get informed before doing anything, before making any decision.

Therefore if you want a winning blog, you cannot ignore the competitors, and you cannot simply write like them, but become original, offer your point of view, your open and clear thinking on the topic covered.

This is the first feature of a winning blog. If you want to start a blog you will have to have a method and write extraordinary, original content, better than that of your competitors.

But no more talk! I promised you 5 blogging tips to find out how to open a winning blog. So let’s go.

1. Creating a focused blog is vital

Do you want to start a blog with some chances of success? You must remain focused , especially if you are alone or if very few of you keep it.

In practice: decide on a topic, which is one. Hold it  tight . Never leave the seed, or the main topic of the blog.

how to create a blog

Before opening a blog, take your time to focus on the topics you are going to discuss

Imagine creating a travel blog, or creating a cooking blog. If you are too general, it will become complex to manage and you will struggle to identify your ideal readers. Try to focus on a specific topic and give your best with all the passion you can. For example, you might think of creating a blog with vegan dessert recipes or concentrating on other special recipes, such as soups.

If you have a company, then creating a blog is imperative: you will be able to plan content in advance that becomes responses to your customers’ needs. In the long run, when you are able to write perfect posts that will rank on the search engines, the results will repay you for all your efforts.

You will have to write for a long time, and continuously. You will have to create a lot of content, and apply all the necessary strategies to bring traffic to the blog. Especially if you are at the beginning,  your passions will be the only push that will allow you to overcome fatigue  and have the right motivation: this is the right approach to create a winning blog.

Don’t do it just for interest, don’t create a blog just to earn, earnings must be a consequence of what you do. And what you do must make sense for a specific segment of people, who will then be the ones who will feed your business, since they will want your solutions.

And always consider that opening a blog is never free , as many want us to believe.

2. How to start a blog on the right foot?

You must know your reader and write only for him.

You can’t please everyone and you can’t write for everyone. You are about to create a blog, you will be called to make decisions:

What is your ideal reader?

What are you looking for?

What critical issues are you facing?

What can you do for him?

A clear answer to all these questions allows you to create a blog focused on your ideal customer, that person who is at the center of your web marketing strategies: your buyer personas

So, before starting your project and making a blog, you need to know who the person is potentially interested in your content: ask them,  imagine yourself talking to that person  and write exactly as if you were talking to them.

Do you want to create a wordpress blog and make people notice you?

You have to match your ideal reader with the topic you deal with: only if your content can be found by the right people will you have the basis for creating a blog that works.

Decide who you want to write for and never change . It seems a banality, instead it will make a difference, because you will know how to build a blog that speaks the language of your audience and deals with topics that excite you and attract your potential customers.

You will thus have a homogeneous audience, interested and able to understand what you write, since it will be written for them. You will see: it will make a difference both in the participation in the comments and in your social channels.

To deepen this topic – I repeat of fundamental importance – you can read the article I proposed above, or even evaluate the course on the  buyer person , the only ones who sooner or later will become your customers.