Micro-influencer

This is another type of marketing destined to grow, which is attracting the attention of companies. Affiliate links will become increasingly frequent on social media platforms, allowing the most diverse people to work with affiliate marketing or get in touch with it. If you are looking for information on how to work best on social networks and with affiliation, be sure to follow us on our Twitter channel. For example, we just shared this interesting article  right on Instagram.

Social media

Social media, I hate and love users from all over the world, in the past two years have faced several problems including fake news, fake accounts and lack of privacy.  Facebook announced that its platform would return to its roots in 2019, starting to be primarily a tool for connecting with friends and family. This led some affiliates to wonder what impact this would have on their advertising activities. The success of social media should not be based on the number of followers and shares, but rather on the trust that users show they have towards a specific brand and how they communicate it thanks to digital platforms. Those who share useful and quality information attract new followers (if they haven’t understood it yet) and consequently new shares.

User experience

Your user is more important than Google. Optimize all landing pages by thinking first of visitors, rather than web crawlers. The page should load quickly and communicate the most important information immediately, without having to go and look for it. The better the user experience, the higher the ranking on search engines.

Publishers should obviously prefer merchant affiliate programs with a good quality site, which gives importance to the user experience and therefore facilitates future conversions. Yes, therefore to brands that aim to build authoritativeness in their target market, offering solutions to the problems of their users.

Responsive sites

According to ComScore , users who surf the internet exclusively from mobile are many more than those who access it only from the desktop. Having a responsive mobile site is crucial, especially for Google’s algorithms, or who determines its effective positioning. Usability and speed are becoming increasingly important, so publishers also need to make sure that all properties perform excellently, both on the desktop and on all mobile devices. Earlier this year, Google launched the first mobile-first algorithm, thus underlining the importance of a hand device mentality, for all platforms.

Differentiate

Being different and thinking “out of the box” will be decisive for anticipating future trends and evolutions, given that the audience is increasingly calling for originality and new ideas. Your marketing campaigns will have to be creative and unique, nothing should be left to chance. Attention therefore to details, starting from the visual up to obviously the text and the choice of products and services advertised.

GDPR

The GDPR has just turned one year old , and it is clear how significant its impact will continue to be on all online players. Some of the smaller businesses still struggle to manage these new obligations, both in terms of costs and legal requirements per se. Affiliate marketing itself has among its actors publishers of different sizes and experience: entrepreneurs, freelancers but also giants of the publishing world. Obviously for larger companies it is easier to easily set up the infrastructure needed to comply with the new regulations, while remaining competitive, a trend  common to all countries . Even early businesses, however, can, indeed must, remain informed and ask for support where necessary. 

360 ° vision

Justin Cooke, founder of Empire Flippers, has declared that he wants to see more and more publisher sites that adopt a “holistic vision” towards their visitors, acting as real shopping consultants for their consumers – source .

The latter in fact want to be sure they are at the center of the brands they trust. Having an overview will be a crucial aspect for the long-term success of those who work with the affiliate, and this means organizing all the channels involved according to a structured strategy based on a common goal. This could translate into an increase in email campaigns, with the use of customized, segmented and highly profiled drip campaigns.

To conclude

Affiliate marketing is therefore starting to pay increasing attention to the customer experience. Finding your own field of expertise, becoming the sector’s reference point, making link building and always guaranteeing an excellent user experience to consumers, are the factors that will guarantee lasting partnerships

10+ tips to empower your affiliate marketing strategy for 2019

In early January, we had made some interesting predictions of what 2019 could have in store for the affiliate marketing industry.  Every self-respecting marketing strategy must adapt to market changes and be ready to evolve continuously. So the same must do ecommerce and those in the sector, let’s see together how.

Let’s start with the good news: if affiliate marketing continues to follow the trend from the beginning of the year to today, it will certainly continue to grow. So far 2019 has brought rather drastic changes in the retail world and, in some cases, has also coincided with the disappearance of rather well-known physical stores, favoring a climate of general uncertainty. The task of our sector is therefore to be able to face the challenges of the outside world, managing to support the growth of affiliation and consequently of the economy itself.

Earn consumer confidence

Consumers are increasingly prepared and continue to become more and more familiar with the concepts of affiliate marketing, influencer marketing and online partnerships, particularly since it has become mandatory by law to declare sponsorship of commercial content. They are therefore more aware that when they read information about a product on a blog or email, the author in question was probably paid to promote it. This has made consumers somewhat more cynical and selective, willing to listen only to those they trust. Keeping this in mind will therefore help everyone who works in the sector.

Building relationships

Anonymity is no longer acceptable when shopping online: people want to know exactly who they are buying from. This relates to what was said before: creating bonds and relationships that last over time is the basis for gaining trust and will also help publishers to understand faster what their audience wants. Although building relationships takes time, both campaigns and programs will benefit from this long-term connection with their audience.

One way to gain this trust is to provide free and useful information to potential customers in the beginning, and then, at the right time on the purchase path, to demonstrate that the products offered can actually help consumers solve a problem.

Contents

To have a successful campaign and affiliate program you must always offer excellent content. It’s the ABC! The importance of complete and innovative messages, designed specifically for your audience, cannot and should not be underestimated. Marketing campaigns with an original and captivating copy reach higher conversion rates more easily. Thanks to sophisticated software and technologies that allow you to test pages, this task will be even easier, leaving time to focus on creating the right content for your audience and showing the real potential of the business. 

Focusing on the production of in-house content, created independently and specially modeled on the basis of user needs (especially if we are talking about a service that offers free added value) will help digital professionals improve the results of their campaigns. You will always be one step ahead of the others.

Attention therefore to the copy, to the insertion of keywords and backlinks, all essential elements to improve SEO and traffic and therefore, in the last resort, the conversions. But no to fillers or exclusively commercial materials and texts (perhaps with a lot of pricing). All this is important because it will give your leads a reason to continue reading your content and getting to know brands and products.

Stories

Engagement is obviously a key factor for conversions, and should be encouraged thanks to the use of true stories, statements, testimonials and case studies, all to increase credibility. Consumers will not just need to know the point of view of the publishers, but they will want credible testimonials able to demonstrate how and why exactly that product can be the right one for them.

Instruments

According to the major affiliate marketing experts , the foundations of the sector will not change immediately. What will continue to evolve is rather the technologies and media that networks are gradually using to promote offers, such as video, audio, podcasts and longer and longer contents.

Existing tools, such as bots based on artificial intelligence that chat online and automatic emails, will continue to play an important role within the toolbox of any marketing professional, while online presentations, Facebook Live and Google Hangouts will probably be used to involve the audience in a different and more spontaneous way.

Further developments in artificial intelligence and machine learning will make it easier to acquire new customers. Google and Facebook have introduced sophisticated mechanisms capable of identifying the target audience on their own and which help all those who use paid ads find new customers, with greater precision and lower costs.

Marketing channels

Given all this importance that relationships have, it is obvious that advertisers will focus more on marketing channels that allow you to get in touch with all those consumers who have already shown interest in a brand and its products. These for example include retargeting and remarketing , social platforms and search engines, all thanks to increasingly precise and dynamic algorithms. Artificial intelligence and the technology supported by it will probably be easier to use, with certainly positive consequences for a business like ours.

 It consists in working with influencers to build a network of brand ambassadors, able to self-support and thus always reach new consumers. Building relationships with other well-known and influential marketing professionals ensures access to new markets and new audiences and helps build trust and authority.

To create a successful blog, focus on usability

Do you know how I call the style I gave myself when I develop sites for my clients?

I always say that I develop according to the “Don’t Make Me Think” paradigm. It’s not a term I invented, it’s simply the title of a book on the usability of Steve Krug’s websites. It is a text that thrilled me because it reinforces my idea of ​​always:  keeping simple things simple .

Have you ever entered unwatchable sites (in the sense of colors, for example: bright contrasts, with electric colors that literally split your eyes), or getting lost for the meanders of menus created only to make you waste time and show advertising on advertising? How many times do you come back to sites like that? How passionate are you?

Your readers will react the same way. They don’t want to think (don’t Make Me Think) and they don’t want to waste time.

Blogging is to respect your reader: he is looking for information and you have to provide it, the rest is just useless swindle. The optimal graphics are those that don’t distract your readers, the best design is always the one that tends to take away, rather than adding. This is just my thought, but creating a blog with these concepts in mind will make you get a usable site, always pleasant and never excessive.

Of course, visual content also has its impact and the choice of colors is fundamental, as psychologist Alice Pari says, in this fantastic book on the use of  colors and shapes for web design .

4. Create a blog: of all, pay particular attention to the “Who am I” page

The who I am page is your face as soon as a customer enters the store . Would you place yourself in a grumpy way with the first customer of the day (or even the last one)? Would you avoid a smile? Would you stand there still and mute like a fish?

Whether you want to create a personal blog, or you want to understand how to make a blog to sell your products or services, you are shaping your image, you are developing your online presence. So, creating a blog means building a kind of shop where people can freely enter. And I assure you that there are two things that anyone will want to see:

the environment, and the face of the person they will be dealing with, or you;

the way you place yourself, the values ​​you transmit, in order to perceive your why;

Only in the end will they consider and evaluate the services you offer. Always think about the consequences of doing it the wrong way. If you want some immediate and useful ideas I invite you to read this post dedicated to  how to write the page “Who I am” .

Irony? Seriousness? It depends on how you are, it depends on your audience, in any case: reflect, decide, do and remember:

The customer is the only true hero of your communication. Anything must be written and designed to offer value to him

5. Do you want to create a blog that works? Write useful and valuable content

Do you want to create a blog that knows how to make yourself loved? Write honest and valuable content . Remember, you have decided on a line of content, you have your reader in mind, think of an article that respects both aspects.

You have to get involved, be  generous , say what you know and do it in the most honest way possible. No turns of words, no subterfuge. If you want to create your blog, then respect and you will be respected. You will see that you will have the attention you deserve.

Writing content capable of being read, of generating attention and involvement, is obviously a complex thing. However, you started with the blog and you must continue to believe it: follow me and slowly, I am convinced that I can pass on every aspect you need to help you understand how to become a blogger.

At the moment, turn on another beacon before your eyes: writing a valuable content means that YOUR reader,  arrived at your article with a question in mind, will immediately find the answer he was looking for . If you make a promise in the title, you have to keep it, okay?

This does not mean giving everything in a single article, however the “free” part, the first article he will read, must be able to intercept the needs of your reader and offer him, at least, a “path” to solve his problem.

This is creating a blog that works, it is the application of the Inbound Marketing concepts that we will see later.

Creating a blog that really works is only feasible if you make the right decisions right from the start

If you want to create a blog to earn money, your business idea must be clear and you must develop a content strategy capable of meeting your ideal customers.

Content relevant to your business but useful for your readers, positioned, capable of attracting new people on an ongoing basis and convincing them to explore your world of products and services.

Do you want to create a winning blog? You will need extraordinary content

After all, creating a beautiful blog is also quite simple, but  a winning blog  is not only the result of a CMS such as WordPress or copy-paste content. You have to be careful, because there is too much information on the subject on the web. Try searching for ” How to open a blog ” or even ” How to create a blog ” and you will be overwhelmed by the contents.

Why am I inviting you to do this research? To find competitors? To take you out of this blog and find alternatives? It sounds stupid, but I accept the risk, because I would like to make you understand that other people will also do so with your content

They will compare you to others, they will always put you in competition. People get informed before doing anything, before making any decision.

Therefore if you want a winning blog, you cannot ignore the competitors, and you cannot simply write like them, but become original, offer your point of view, your open and clear thinking on the topic covered.

This is the first feature of a winning blog. If you want to start a blog you will have to have a method and write extraordinary, original content, better than that of your competitors.

But no more talk! I promised you 5 blogging tips to find out how to open a winning blog. So let’s go.

1. Creating a focused blog is vital

Do you want to start a blog with some chances of success? You must remain focused , especially if you are alone or if very few of you keep it.

In practice: decide on a topic, which is one. Hold it  tight . Never leave the seed, or the main topic of the blog.

how to create a blog

Before opening a blog, take your time to focus on the topics you are going to discuss

Imagine creating a travel blog, or creating a cooking blog. If you are too general, it will become complex to manage and you will struggle to identify your ideal readers. Try to focus on a specific topic and give your best with all the passion you can. For example, you might think of creating a blog with vegan dessert recipes or concentrating on other special recipes, such as soups.

If you have a company, then creating a blog is imperative: you will be able to plan content in advance that becomes responses to your customers’ needs. In the long run, when you are able to write perfect posts that will rank on the search engines, the results will repay you for all your efforts.

You will have to write for a long time, and continuously. You will have to create a lot of content, and apply all the necessary strategies to bring traffic to the blog. Especially if you are at the beginning,  your passions will be the only push that will allow you to overcome fatigue  and have the right motivation: this is the right approach to create a winning blog.

Don’t do it just for interest, don’t create a blog just to earn, earnings must be a consequence of what you do. And what you do must make sense for a specific segment of people, who will then be the ones who will feed your business, since they will want your solutions.

And always consider that opening a blog is never free , as many want us to believe.

2. How to start a blog on the right foot?

You must know your reader and write only for him.

You can’t please everyone and you can’t write for everyone. You are about to create a blog, you will be called to make decisions:

What is your ideal reader?

What are you looking for?

What critical issues are you facing?

What can you do for him?

A clear answer to all these questions allows you to create a blog focused on your ideal customer, that person who is at the center of your web marketing strategies: your buyer personas

So, before starting your project and making a blog, you need to know who the person is potentially interested in your content: ask them,  imagine yourself talking to that person  and write exactly as if you were talking to them.

Do you want to create a wordpress blog and make people notice you?

You have to match your ideal reader with the topic you deal with: only if your content can be found by the right people will you have the basis for creating a blog that works.

Decide who you want to write for and never change . It seems a banality, instead it will make a difference, because you will know how to build a blog that speaks the language of your audience and deals with topics that excite you and attract your potential customers.

You will thus have a homogeneous audience, interested and able to understand what you write, since it will be written for them. You will see: it will make a difference both in the participation in the comments and in your social channels.

To deepen this topic – I repeat of fundamental importance – you can read the article I proposed above, or even evaluate the course on the  buyer person , the only ones who sooner or later will become your customers.