CMS and the threshold for entry to the web professions was decidedly lowered with positive and negative results.

To make a long story short, if they make you a site with WordPress that at a certain point stops working, it is not WordPress’s fault, but of those who made you the site or yours that you messed about “it’s so easy” and you installed who knows what junk, put his hand in who knows what files, etc … Then of course, s hit happen s, so everyone goes wrong sooner or later: the difference is between the professionals who know how to solve the problem (or know they don’t know and turn to others) and those who don’t even know which way to start looking for answers on Google.For example, at the time of writing this post I have an unreachable site for a problem with hosting (in fact not among those recommended by me ūüôÉ)

Today things are a bit different because we tend not to use Photoshop to make drafts, but we switch from wireframes to drafts in browsers (and for today I mean for about 10 years … but that’s another story). The division of competences is, however, more or less the same, especially in the case of complex projects or structured realities: there are agencies that only do development, others that deal only with UX, etc … Let’s say, however, that if you wrote to me to know how to learn to do what i do, today you have to do the classic “smattering” .

Once upon a time it worked like this:

one was in charge of making Photoshop drafts, creating harmonious palettes, choosing fonts that left their mark, distributing the elements on a page, making backgrounds, etc …

then he passed a psd file with all the layers separated to another that transformed everything into HTML and CSS

in the case of a dynamic site, the MySQL + PHP expert (or ASP or whatever you like) would arrive and make everything work.

The former may not have been able to write a line of HTML and the latter may have no idea what a palette was. The third, let’s forget: he queries a DB, do you know he cares about serif and sans-serif fonts?!?

The languages ‚Äč‚Äčof the web

Everyone who works on the web must be familiar with HTML . It is the markup language that defines the structure of all web pages. It is a semantic language, therefore it gives information on the structure but also on the content. In practice, if I design a site with a sidebar, I have to use the HTML element,  aside, I don’t have to create a div with the id “cicciobaciccio”: in this way the browser knows that there is a sidebar there. If I have a menu, I put it in an element navand so on.

Then, depending on the specialization you want to take, you will have to learn CSS . If you deal with back-end you just have to understand how it works, if even you don’t remember what it is  box-shadowyou can do your job. CSS is used to define the appearance of the structure written in HTML .

If the type of service you offer is the customization of ready-made themes, you can also stop here:

Understanding how the internet works

Minimum understanding of the WordPress structure and how it works

HTML

CSS

If you want to create your own themes or offer a higher level of personalization you will have to learn

JavaScript , to make things happen  on web pages

PHP , server-side language

How much you will deepen your knowledge of these languages ‚Äč‚Äčdepends on your aspirations and inclinations: I have been saying for years that I want to learn PHP well, but the truth is that it would not help me much for the type of work I do with my target audience . When there is a need to do more complex things than I can do alone I have a series of collaborators who help me.

Learn how to make sites – guide to get started

5 commentson Learn how to make sites – guide to get started

Almost every week I receive an email asking me ” How can I learn to do what you do? These emails make me swell with pride and at the same time they put me in a bit of trouble because I think everyone learns differently and it is not certain that my path is the right one for everyone.

Not English to order at the bar, but technical English which is used to understand programming languages ‚Äč‚Äčand the basics of computer science . A query is a query, don’t try desperately to translate it into a request. An array is definitely an array, no matter who tells you about it. The documentation of the things of the web is written in English: it was born this way and no matter how much you insist on defending our language, the internet speaks English .

The basics of how the internet works

One thing that always amazes me a lot is to see colleagues who ignore the functioning of the internet. Not the sites, just the network. So the first thing to do is go back and understand what they are:

Client / Server architecture

Protocols (HTTP, HTTPS, FTP, etc …)

What is a domain, what is a DNS

What is a hosting

In principle how a database is made.

. If you have been making sites for a while and don’t know these topics, I recommend you take a couple of hours, even just on Wikipedia.

What part of a site do you want to deal with?

Once you understand how the internet works, you will understand that making a site means many things. The two big families are:

Front-end

Back-end

In turn, they are divided into dozens of figures who deal with more and more specific things, but let’s say you want to start and then choose your macro area in the meantime.

To make a maximum simplification: front-end is all that is seen in the browser when browsing a site, back-end is what is underneath, for example the database.

Dealing with the front end doesn’t mean graphics, this is only a part, not the whole. If you know how to use Photoshop and you take us with colors and fonts, it is said that you will be good web designers or good site builders. Same thing for developers: if you are a wizard of PHP it is not said that you will become a WordPress expert. First of all understand who is doing what, try to understand what is more or less easy for you and continue on that path.

Web Design, front-end development, back-end development

Learn how to make sites – guide to get started

5 commentson Learn how to make sites – guide to get started

Almost every week I receive an email asking me ” How can I learn to do what you do? These emails make me swell with pride and at the same time they put me in a bit of trouble because I think everyone learns differently and it is not certain that my path is the right one for everyone.

Not English to order at the bar, but technical English which is used to understand programming languages ‚Äč‚Äčand the basics of computer science . A query is a query, don’t try desperately to translate it into a request. An array is definitely an array, no matter who tells you about it. The documentation of the things of the web is written in English: it was born this way and no matter how much you insist on defending our language, the internet speaks English .

The basics of how the internet works

One thing that always amazes me a lot is to see colleagues who ignore the functioning of the internet. Not the sites, just the network. So the first thing to do is go back and understand what they are:

Client / Server architecture

Protocols (HTTP, HTTPS, FTP, etc …)

What is a domain, what is a DNS

What is a hosting

In principle how a database is made.

. If you have been making sites for a while and don’t know these topics, I recommend you take a couple of hours, even just on Wikipedia.

What part of a site do you want to deal with?

Once you understand how the internet works, you will understand that making a site means many things. The two big families are:

Front-end

Back-end

In turn, they are divided into dozens of figures who deal with more and more specific things, but let’s say you want to start and then choose your macro area in the meantime.

To make a maximum simplification: front-end is all that is seen in the browser when browsing a site, back-end is what is underneath, for example the database.

Dealing with the front end doesn’t mean graphics, this is only a part, not the whole. If you know how to use Photoshop and you take us with colors and fonts, it is said that you will be good web designers or good site builders. Same thing for developers: if you are a wizard of PHP it is not said that you will become a WordPress expert. First of all understand who is doing what, try to understand what is more or less easy for you and continue on that path.

Web Design, front-end development, back-end development

Web Design, front-end development, back-end development

Outfits esate 2019 curvy: at every occasion its look

Summer 2019 outfit: curvy look!

For an aperitif with friends or an informal occasion, the romantic top with bardot neckline and puff sleeves is ideal and easily matches both with slim high-waisted jeans perfect for highlighting the waist, and with soft or soft skirts palazzo pants.

Comfortable and versatile, the whole suit can not miss the appeal between the curvy summer 2019 outfits . To be preferred in practical fabrics such as denim or cotton, wear it with a shirt with particular details for an elegant occasion, or a short-sleeved t-shirt for a more casual and informal appointment.

Emblem of elegance, the suit is the quintessential piece of the wardrobe. To date, this garment boasts many women who love to decline it and play it down in casual chic style, wearing it with chunky sneakers and flat shoes.

If you are looking for a suit for a ceremony, opt for a model with palazzo and high-waisted trousers that enhance the waist and a solid-color blazer , always focusing on colorful and bright colors. If, on the other hand, you are more gear-oriented, prefer the version in light and fluttering fabric to contrast high temperatures, such as the one in lilac tulle proposed in the ASOS catalog : the important thing is to find the model that makes you feel yourself!

Among the accessories to have to enhance any outfit, from the most romantic to the more casual, the belt certainly occupies a prominent place . An example? The one proposed in the new Intrend catalog, white, semi-gloss effect and with square buckle .

Wedding season: the season of ceremonies

Complete in delicate pastel shades, romantic long jumpsuits and cocktail dresses: the outfits for ceremonies and weddings of the coolest summer 2019 have already paraded on the street.

Summer 2019 outfit: the season of ceremonies. Source: pinterest.com

Do you love clothes with simple cuts and colors but want to focus on the surprise effect? Opt for a precious but at the same time refined fabric and play with the material of the dress. In lace, like the powder pink version of ASOS , it will be perfect for an afternoon ceremony that will last until late in the evening, instead focusing on more decisive shades such as light blue or dark blue , such as that proposed by Michael Kors for a day ceremony.

The perfect accessory? A precious and sparkling clutch . If you don’t want to give up trousers, bet on the jumpsuit, a feminine and comfortable garment, suitable for any ceremony. Here, too, you always prefer light and fluffy fabrics, such as the satin model from ASOS , in order to combat the sultry summer temperatures.

The choice of footwear will be very important : if the day permits, wear one of the sparkling silver sandals with heels , otherwise you can always rely on the timeless elegance of the classic décolleté .

What to pack for the summer holidays

The most awaited moment of the year is coming and “suitcase anxiety” is rising!

It will have already happened to you: carefully prepare all the items to take on vacation but then, when you finally arrive at your destination, you always find yourself using the same ones!

Preparing a balanced and functional suitcase is simple, just follow a few little tricks.

Leave the superfluous at home.

The moment of departure arrives, the desire to take everything with you is so great! But do not fall into the mistake of bringing with you also things that you will surely not use.

When preparing your travel bag, think. Do you really need a sarong in the mountains?

Prepare only the garments that you realistically believe to use and concentrate on those.

What to pack, clever leaders.

There are few really essential pieces to take with you on vacation.

Evergreen clothing, to be used for both the sportiest and most glamorous looks.

Choose a jeans , the passepartout trousers par excellence! Comfortable and versatile, it has long been cleared through customs for even the most chic combinations.

Don’t forget a polo shirt , fresh and sporty. The polo shirt is the most sought-after shirt of the simple T-shirt but always casual. Ideal to keep on hand when you want a holiday look.

In your holiday suitcase, always leave a space for a cardigan . In the evening the temperature drops, having a light golf on hand can make a difference!

Finally, a well-organized suitcase does not neglect more elegant garments, suitable for the evening or for an aperitif with friends.

Yes to wide skirts and skirt-pants models . These garments are depopulating in summer 2017, capable as they are of combining practicality and elegance.

Bring with you also a dress suitable for several different occasions ; maybe a tunic or kaftan, to be modeled with a maxi belt in neutral tones.

Preparing the perfect suitcase for the holidays is not impossible, just don’t get caught up in the illusion of being able to use everything we don’t wear for normal things in a whole season!

Happy holiday!

Ruffle dresses, the fabric insert that gives movement

The ruffles are among the great protagonists of the current fashion season.

Light and fresh , they know how to give movement to dresses and blouses in a simple and original way.

It is a fabric insert that is curled and applied on the garment in strategic points. It captures attention and can be used to emphasize a particular point.

Summer fashion 2017 sees a great return of this detail.

We find it in the dresses with the boat neckline but also as an accessory, instead of the sleeves and shoulder straps.

Ruffle dresses, because they are so popular.

What is striking is certainly the fluidity given to each movement .

It also breaks the most essential lines and the solid color. It is fresh and light, caresses the skin and is perfect in romantic looks.

The trendy garments for this summer 2017 are sweaters and blouses with contrasting inserts or in particular fabrics.

Perfect for enhancing a simple jeans; do not go unnoticed in the formal dress.

The ruffle will also be the protagonist of the next winter season together with the ruffles. Fashion is increasingly “curled” and the different seasonal fabrics and colors are no longer seen as a limit.

We will find them, therefore, also in fall / winter version declined in total black and white.

Which fabrics to choose?

Not all fabrics are suitable in the same way to give the right effect to the ruffle dress.

For the most refined or ceremonial garments, yes satin , silk , georgette . If you are looking for a more casual or sporty dress or blouse, the ideal is the classic cotton .

In any case, the perfect ruffle is the full-bodied one , capable of having almost a life of its own, which moves but always returns perfect.

Have you also purchased a ruffle garment? Have you chosen a dress or shirt? How do you match it in your outfit?

We look forward to hearing about your ideas and proposals in the comments area!

Summer 2019 outfit: looks to live a summer in style

Finally the warm season has arrived and, with her, many opportunities to show off the best wardrobe looks. From the informal aperitif between friends to an elegant dinner, passing through the new modern vintage trend and some curvy proposals, discover with us the must-have garments and combinations from which to take inspiration for your summer 2019 outfits!

Summer 2019 outfit: a look for every occasion!

With the arrival of summer, the days get longer and the temperatures get warmer. Day after day our agendas are filled with commitments and appointments such as a post-work aperitif or a special outdoor dinner , where sometimes there is a precise dress code to be respected, while for others the only thing that matters is wear what makes us feel good and comfortable.

We have selected for you some proposals directly from the street style from which to take inspiration to help you build your summer 2019 outfits : from the casual chic style and the modern vintage so loved among the fashion victims, passing through the curvy looks and the proposals in view of the upcoming season of ceremonies.

We recommend …

8 fashion trends for next spring / summer 2019

Casual chic outfit, from the office to the aperitif

In summer, the casual chic combinations will allow you to better express your more playful and playful side by  mixing patterns, different styles and giving your personal touch to each look.

Summer 2019 outfit, casual chic looks. Source: pinterest.com

After a long and endless day of work , happy hour finally arrives, that happy hour where you can sip a few cocktails and joke with friends.

For this occasion, among the proposals that we have selected for you, we could not fail to include in this category that trend which, season after season, has become consolidated as a valid alternative to the more classic office suit: the pajama set . Among the summer 2019 outfits this look definitely deserves a special mention: comfortable and versatile, thanks to the numerous variations proposed by the brands, it can solve many dilemmas. The fabric must be as precious as possible, with a soft and light consistency, but in this look accessories will have a key role : for the occasion you can combine a refined version of kitten hells such as the total-white ones by Michael Kors and a practiceshoulder bag in nude shades of Intrend.

The inevitable garment in any summer wardrobe is jeans or white trousers which always turns out to be a fundamental ally, as it is perfect for any occasion. Easy to combine, you can wear it with more structured shirts or floating blouses, but also with plain t-shirts or maxi logo in sight and a blazer on the shoulders.

The final touch? A handbag in neutral shades like the one signed by Michael Kors, and moccasins or ballet flats on the ground.

But the summer 2019 outfits also include a well-studied mix of patterns, colors and styles : combine an elegant dress with floral print like the one proposed by ASOS with a shirt andtotal-white sneakers , it seems to be the must-have combination of this year.

The straw hat, an accessory with timeless elegance

The straw hat is a timeless accessory that can be used in infinite combinations.

From the most glamorous outfits, with a sundress and low sandal , to the more casual ones, with a shirt and a particular jeans , up to the timeless beach look, with the maxi kaftan and a precious sandal .

Especially in summer, when the weather gets hot, the straw hat will be the perfect ally to feel elegant and protect yourself from the sun.

Like many garments that have become must haves, the straw hat has its roots in popular tradition. Before becoming the favorite accessory of the great divas of the 50s to protect their beauty from the sun, the straw hat was used by women who worked in the fields to create a little shade above the head during the hottest hours.

For example, in the film “Bitter rice”, with the timeless Silvana Mangano, you often see yourself covering the head of the rice peasants, the rice field workers.

The straw hat evokes in our imagination a scenario of seaside holidays, like a movie star.

Marilyn Monroe, Audrey Hepburn, Brigitte Bardot; but also Julia Roberts in the film “Pretty Woman” in the scene of her wild shopping, proving the fact that it is not just a beach accessory.

The strength of the straw hat lies in the infinite variety of its forms .

There are those with very wide brim, capable of covering the shoulders; those who remember Panama; the French-style models flattened above the head and those with caps.

Even the weaving of straw can make the difference, perhaps with a contrasting fabric that makes it stand out.

It is an accessory that can be personalized in many different ways , playing with the colors and sizes of the ribbons that are usually applied between the top of the garment and the brim of the hat or by applying a particular pin that speaks of our style.

Is there perhaps a more elegant and feminine gesture of taking off a straw hat in one movement and waving your hair in the wind to revive the fold? We believe not!

Dresses with prints, the fabric is colored

The dresses with the prints dress the fabric in color, with ever-changing floral patterns, always new.

In summer, the printed fabric becomes the protagonist, with a mix of colors and motifs that alternate and break the routine of the solid color.

Why exactly in summer? Because it is the season of light, of color; golden skin and sunset over the sea.

In summer everything becomes play, fantasy, there is a desire for freshness, to interrupt the daily routine. The dresses with the prints are the one-way ticket to this journey in color.

Never excessive, if combined with art they can be a real passepartout from morning to evening, from the office to the aperitif.

Dresses with prints, how to choose them?

As often happens in fashion, the answer may be that the only limit is your imagination!

The offer on the market is so wide, varied and rich that there are prints and fabrics, packed in as many dresses, sweaters, blouses and pants for all tastes.

From the 70s optical geometric to the boho chic floral print; from the visionary fantasy mix that combines all different motifs but together, capable of having a fantasy flavor to the minimal, essential print.

The dresses with the prints are perfect to be combined with a classic solid color garment.

Do you want to give personality to a white T-shirt? With a printed maxi skirt and a low lace-up you will have an original, unique day outfit.

Arriving ceremony? Try a long dress revised in a printed key. The charm of a dress that reaches down to the feet made original by a motif capable of giving the dress its own personality.

Dresses with prints are suitable for use in many different situations.

Perfect for the beach, over the years they have been able to find their place also in the urban and ceremonial styles.

We know how important details are, how they are capable of making a difference.

Micro-influencer

This is another type of marketing destined to grow, which is attracting the attention of companies. Affiliate links will become increasingly frequent on social media platforms, allowing the most diverse people to work with affiliate marketing or get in touch with it. If you are looking for information on how to work best on social networks and with affiliation, be sure to follow us on our Twitter channel. For example, we just shared this interesting article  right on Instagram.

Social media

Social media, I hate and love users from all over the world, in the past two years have faced several problems including fake news, fake accounts and lack of privacy.  Facebook announced that its platform would return to its roots in 2019, starting to be primarily a tool for connecting with friends and family. This led some affiliates to wonder what impact this would have on their advertising activities. The success of social media should not be based on the number of followers and shares, but rather on the trust that users show they have towards a specific brand and how they communicate it thanks to digital platforms. Those who share useful and quality information attract new followers (if they haven’t understood it yet) and consequently new shares.

User experience

Your user is more important than Google. Optimize all landing pages by thinking first of visitors, rather than web crawlers. The page should load quickly and communicate the most important information immediately, without having to go and look for it. The better the user experience, the higher the ranking on search engines.

Publishers should obviously prefer merchant affiliate programs with a good quality site, which gives importance to the user experience and therefore facilitates future conversions. Yes, therefore to brands that aim to build authoritativeness in their target market, offering solutions to the problems of their users.

Responsive sites

According to ComScore , users who surf the internet exclusively from mobile are many more than those who access it only from the desktop. Having a responsive mobile site is crucial, especially for Google’s algorithms, or who determines its effective positioning. Usability and speed are becoming increasingly important, so publishers also need to make sure that all properties perform excellently, both on the desktop and on all mobile devices. Earlier this year, Google launched the first mobile-first algorithm, thus underlining the importance of a hand device mentality, for all platforms.

Differentiate

Being different and thinking “out of the box” will be decisive for anticipating future trends and evolutions, given that the audience is increasingly calling for originality and new ideas. Your marketing campaigns will have to be creative and unique, nothing should be left to chance. Attention therefore to details, starting from the visual up to obviously the text and the choice of products and services advertised.

GDPR

The GDPR has just turned one year old , and it is clear how significant its impact will continue to be on all online players. Some of the smaller businesses still struggle to manage these new obligations, both in terms of costs and legal requirements per se. Affiliate marketing itself has among its actors publishers of different sizes and experience: entrepreneurs, freelancers but also giants of the publishing world. Obviously for larger companies it is easier to easily set up the infrastructure needed to comply with the new regulations, while remaining competitive, a trend  common to all countries . Even early businesses, however, can, indeed must, remain informed and ask for support where necessary. 

360 ¬į vision

Justin Cooke, founder of Empire Flippers, has declared that he wants to see more and more publisher sites that adopt a “holistic vision” towards their visitors, acting as real shopping consultants for their consumers – source .

The latter in fact want to be sure they are at the center of the brands they trust. Having an overview will be a crucial aspect for the long-term success of those who work with the affiliate, and this means organizing all the channels involved according to a structured strategy based on a common goal. This could translate into an increase in email campaigns, with the use of customized, segmented and highly profiled drip campaigns.

To conclude

Affiliate marketing is therefore starting to pay increasing attention to the customer experience. Finding your own field of expertise, becoming the sector’s reference point, making link building and always guaranteeing an excellent user experience to consumers, are the factors that will guarantee lasting partnerships

10+ tips to empower your affiliate marketing strategy for 2019

In early January, we had made some interesting predictions of what 2019 could have in store for the affiliate marketing industry.  Every self-respecting marketing strategy must adapt to market changes and be ready to evolve continuously. So the same must do ecommerce and those in the sector, let’s see together how.

Let’s start with the good news: if affiliate marketing continues to follow the trend from the beginning of the year to today, it will certainly continue to grow. So far 2019 has brought rather drastic changes in the retail world and, in some cases, has also coincided with the disappearance of rather well-known physical stores, favoring a climate of general uncertainty. The task of our sector is therefore to be able to face the challenges of the outside world, managing to support the growth of affiliation and consequently of the economy itself.

Earn consumer confidence

Consumers are increasingly prepared and continue to become more and more familiar with the concepts of affiliate marketing, influencer marketing and online partnerships, particularly since it has become mandatory by law to declare sponsorship of commercial content. They are therefore more aware that when they read information about a product on a blog or email, the author in question was probably paid to promote it. This has made consumers somewhat more cynical and selective, willing to listen only to those they trust. Keeping this in mind will therefore help everyone who works in the sector.

Building relationships

Anonymity is no longer acceptable when shopping online: people want to know exactly who they are buying from. This relates to what was said before: creating bonds and relationships that last over time is the basis for gaining trust and will also help publishers to understand faster what their audience wants. Although building relationships takes time, both campaigns and programs will benefit from this long-term connection with their audience.

One way to gain this trust is to provide free and useful information to potential customers in the beginning, and then, at the right time on the purchase path, to demonstrate that the products offered can actually help consumers solve a problem.

Contents

To have a successful campaign and affiliate program you must always offer excellent content. It’s the ABC! The importance of complete and innovative messages, designed specifically for your audience, cannot and should not be underestimated. Marketing campaigns with an original and captivating copy reach higher conversion rates more easily. Thanks to sophisticated software and technologies that allow you to test pages, this task will be even easier, leaving time to focus on creating the right content for your audience and showing the real potential of the business. 

Focusing on the production of in-house content, created independently and specially modeled on the basis of user needs (especially if we are talking about a service that offers free added value) will help digital professionals improve the results of their campaigns. You will always be one step ahead of the others.

Attention therefore to the copy, to the insertion of keywords and backlinks, all essential elements to improve SEO and traffic and therefore, in the last resort, the conversions. But no to fillers or exclusively commercial materials and texts (perhaps with a lot of pricing). All this is important because it will give your leads a reason to continue reading your content and getting to know brands and products.

Stories

Engagement is obviously a key factor for conversions, and should be encouraged thanks to the use of true stories, statements, testimonials and case studies, all to increase credibility. Consumers will not just need to know the point of view of the publishers, but they will want credible testimonials able to demonstrate how and why exactly that product can be the right one for them.

Instruments

According to the major affiliate marketing experts , the foundations of the sector will not change immediately. What will continue to evolve is rather the technologies and media that networks are gradually using to promote offers, such as video, audio, podcasts and longer and longer contents.

Existing tools, such as bots based on artificial intelligence that chat online and automatic emails, will continue to play an important role within the toolbox of any marketing professional, while online presentations, Facebook Live and Google Hangouts will probably be used to involve the audience in a different and more spontaneous way.

Further developments in artificial intelligence and machine learning will make it easier to acquire new customers. Google and Facebook have introduced sophisticated mechanisms capable of identifying the target audience on their own and which help all those who use paid ads find new customers, with greater precision and lower costs.

Marketing channels

Given all this importance that relationships have, it is obvious that advertisers will focus more on marketing channels that allow you to get in touch with all those consumers who have already shown interest in a brand and its products. These for example include retargeting and remarketing , social platforms and search engines, all thanks to increasingly precise and dynamic algorithms. Artificial intelligence and the technology supported by it will probably be easier to use, with certainly positive consequences for a business like ours.

 It consists in working with influencers to build a network of brand ambassadors, able to self-support and thus always reach new consumers. Building relationships with other well-known and influential marketing professionals ensures access to new markets and new audiences and helps build trust and authority.

To create a successful blog, focus on usability

Do you know how I call the style I gave myself when I develop sites for my clients?

I always say that I develop according to the “Don’t Make Me Think” paradigm. It’s not a term I invented, it’s simply the title of a book on the usability of Steve Krug’s websites. It is a text that thrilled me because it reinforces my idea of ‚Äč‚Äčalways:  keeping simple things simple .

Have you ever entered unwatchable sites (in the sense of colors, for example: bright contrasts, with electric colors that literally split your eyes), or getting lost for the meanders of menus created only to make you waste time and show advertising on advertising? How many times do you come back to sites like that? How passionate are you?

Your readers will react the same way. They don’t want to think (don’t Make Me Think) and they don’t want to waste time.

Blogging is to respect your reader: he is looking for information and you have to provide it, the rest is just useless swindle. The optimal graphics are those that don’t distract your readers, the best design is always the one that tends to take away, rather than adding. This is just my thought, but creating a blog with these concepts in mind will make you get a usable site, always pleasant and never excessive.

Of course, visual content also has its impact and the choice of colors is fundamental, as psychologist Alice Pari says, in this fantastic book on the use of  colors and shapes for web design .

4. Create a blog: of all, pay particular attention to the “Who am I” page

The who I am page is your face as soon as a customer enters the store . Would you place yourself in a grumpy way with the first customer of the day (or even the last one)? Would you avoid a smile? Would you stand there still and mute like a fish?

Whether you want to create a personal blog, or you want to understand how to make a blog to sell your products or services, you are shaping your image, you are developing your online presence. So, creating a blog means building a kind of shop where people can freely enter. And I assure you that there are two things that anyone will want to see:

the environment, and the face of the person they will be dealing with, or you;

the way you place yourself, the values ‚Äč‚Äčyou transmit, in order to perceive your why;

Only in the end will they consider and evaluate the services you offer. Always think about the consequences of doing it the wrong way. If you want some immediate and useful ideas I invite you to read this post dedicated to  how to write the page “Who I am” .

Irony? Seriousness? It depends on how you are, it depends on your audience, in any case: reflect, decide, do and remember:

The customer is the only true hero of your communication. Anything must be written and designed to offer value to him

5. Do you want to create a blog that works? Write useful and valuable content

Do you want to create a blog that knows how to make yourself loved? Write honest and valuable content . Remember, you have decided on a line of content, you have your reader in mind, think of an article that respects both aspects.

You have to get involved, be  generous , say what you know and do it in the most honest way possible. No turns of words, no subterfuge. If you want to create your blog, then respect and you will be respected. You will see that you will have the attention you deserve.

Writing content capable of being read, of generating attention and involvement, is obviously a complex thing. However, you started with the blog and you must continue to believe it: follow me and slowly, I am convinced that I can pass on every aspect you need to help you understand how to become a blogger.

At the moment, turn on another beacon before your eyes: writing a valuable content means that YOUR reader,  arrived at your article with a question in mind, will immediately find the answer he was looking for . If you make a promise in the title, you have to keep it, okay?

This does not mean giving everything in a single article, however the “free” part, the first article he will read, must be able to intercept the needs of your reader and offer him, at least, a “path” to solve his problem.

This is creating a blog that works, it is the application of the Inbound Marketing concepts that we will see later.

Creating a blog that really works is only feasible if you make the right decisions right from the start

If you want to create a blog to earn money, your business idea must be clear and you must develop a content strategy capable of meeting your ideal customers.

Content relevant to your business but useful for your readers, positioned, capable of attracting new people on an ongoing basis and convincing them to explore your world of products and services.

Do you want to create a winning blog? You will need extraordinary content

After all, creating a beautiful blog is also quite simple, but  a winning blog  is not only the result of a CMS such as WordPress or copy-paste content. You have to be careful, because there is too much information on the subject on the web. Try searching for ” How to open a blog ” or even ” How to create a blog ” and you will be overwhelmed by the contents.

Why am I inviting you to do this research? To find competitors? To take you out of this blog and find alternatives? It sounds stupid, but I accept the risk, because I would like to make you understand that other people will also do so with your content

They will compare you to others, they will always put you in competition. People get informed before doing anything, before making any decision.

Therefore if you want a winning blog, you cannot ignore the competitors, and you cannot simply write like them, but become original, offer your point of view, your open and clear thinking on the topic covered.

This is the first feature of a winning blog. If you want to start a blog you will have to have a method and write extraordinary, original content, better than that of your competitors.

But no more talk! I promised you 5 blogging tips to find out how to open a winning blog. So let’s go.

1. Creating a focused blog is vital

Do you want to start a blog with some chances of success? You must remain focused , especially if you are alone or if very few of you keep it.

In practice: decide on a topic, which is one. Hold it  tight . Never leave the seed, or the main topic of the blog.

how to create a blog

Before opening a blog, take your time to focus on the topics you are going to discuss

Imagine creating a travel blog, or creating a cooking blog. If you are too general, it will become complex to manage and you will struggle to identify your ideal readers. Try to focus on a specific topic and give your best with all the passion you can. For example, you might think of creating a blog with vegan dessert recipes or concentrating on other special recipes, such as soups.

If you have a company, then creating a blog is imperative: you will be able to plan content in advance that becomes responses to your customers’ needs. In the long run, when you are able to write perfect posts that will rank on the search engines, the results will repay you for all your efforts.

You will have to write for a long time, and continuously. You will have to create a lot of content, and apply all the necessary strategies to bring traffic to the blog. Especially if you are at the beginning,  your passions will be the only push that will allow you to overcome fatigue  and have the right motivation: this is the right approach to create a winning blog.

Don’t do it just for interest, don’t create a blog just to earn, earnings must be a consequence of what you do. And what you do must make sense for a specific segment of people, who will then be the ones who will feed your business, since they will want your solutions.

And always consider that opening a blog is never free , as many want us to believe.

2. How to start a blog on the right foot?

You must know your reader and write only for him.

You can’t please everyone and you can’t write for everyone. You are about to create a blog, you will be called to make decisions:

What is your ideal reader?

What are you looking for?

What critical issues are you facing?

What can you do for him?

A clear answer to all these questions allows you to create a blog focused on your ideal customer, that person who is at the center of your web marketing strategies: your buyer personas

So, before starting your project and making a blog, you need to know who the person is potentially interested in your content: ask them,  imagine yourself talking to that person  and write exactly as if you were talking to them.

Do you want to create a wordpress blog and make people notice you?

You have to match your ideal reader with the topic you deal with: only if your content can be found by the right people will you have the basis for creating a blog that works.

Decide who you want to write for and never change . It seems a banality, instead it will make a difference, because you will know how to build a blog that speaks the language of your audience and deals with topics that excite you and attract your potential customers.

You will thus have a homogeneous audience, interested and able to understand what you write, since it will be written for them. You will see: it will make a difference both in the participation in the comments and in your social channels.

To deepen this topic – I repeat of fundamental importance – you can read the article I proposed above, or even evaluate the course on the  buyer person , the only ones who sooner or later will become your customers.